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Matt Bruen

34 posts
SSales Management
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  • 4 minute read

A Simple Scoring Model to Evaluate Sales Team Performance

  • byMatt Bruen
  • March 11, 2020
  • 3.0K views
Accurately scoring a sales team is a critical responsibility of a sales manager. In this article, I’ll show…
IIntellectual Property
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  • 3 minute read

Protecting your Startup’s Intellectual Property

  • byMatt Bruen
  • March 4, 2020
  • 2.1K views
If your top salesperson walked out the door tomorrow with your startup’s customer list and the blueprints to…
SStartup Stories
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  • 5 minute read

One Startup’s Fight for Survival in 2015 (Part 2 of 2)

  • byMatt Bruen
  • February 27, 2020
  • 2.0K views
If one doesn’t understand the five forces in their industry and prepare to protect their company against them,…
SStartup Stories
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  • 5 minute read

One Startup’s Fight for Survival in 2015 (Part 1 of 2)

  • byMatt Bruen
  • February 25, 2020
  • 9.1K views
Running sales for FameBit in 2015 was a rude awakening into the reality of Porter’s five forces, and…
MMarket Analysis
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  • 3 minute read

An Industry Analysis Tip for Startups that I Wish I Knew 10 Years Ago

  • byMatt Bruen
  • February 20, 2020
  • 2.1K views
I wish I could travel back in time and teach my younger self Michael Porter’s five forces. If…
NNegotiating
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  • 2 minute read

Stop Leaving Money on the Table! – The Anchoring Effect

  • byMatt Bruen
  • February 18, 2020
  • 1.9K views
“I accept your offer” are magic words to anyone in sales. However, sometimes they are accompanied by a…
MManagement Advice
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  • 3 minute read

How Sales Managers Unknowingly Destroy the Credibility of their Team

  • byMatt Bruen
  • February 13, 2020
  • 4.4K views
If you are reading this then you’re probably guilty. Guilty of undermining your team’s credibility, and you weren’t…
SStartup Contracts
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  • 4 minute read

Three Contract “Watch Outs” When Negotiating Deals as a Startup (Part 2 of 2)

  • byMatt Bruen
  • February 11, 2020
  • 2.0K views
Disclaimer: I am not a lawyer (still) and this article should not be considered legal advice. Always consult…
SStartup Contracts
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  • 3 minute read

Three Contract “Watch Outs” When Negotiating Deals as a Startup (Part 1 of 2)

  • byMatt Bruen
  • February 6, 2020
  • 2.2K views
Disclaimer: I am not a lawyer and this article should not be considered legal advice. Always consult with…
MManagement Advice
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  • 2 minute read

Prioritizing Sales Efforts as a Startup

  • byMatt Bruen
  • February 4, 2020
  • 2.0K views
The clock is running. As a startup sales leader, you need to generate revenue as quickly as possible,…
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